Now more than ever, women are showing more strength than ever as we’ve had to navigate through these challenging times. And Ford has not only taken notice but is celebrating women along with American ballet dancer Misty Copeland, professional basketball player Gabby Williams, and influencer Ayana Lage with their social media campaign, #ShowSomeMuscle.
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So what’s the #ShowSomeMuscle campaign?
It’s a social media challenge featuring strong women and the Mach-E. Ford is inviting women to share their stories by providing a platform to celebrate women. Women from all walks of life who showing are strength by flexing their resilience, power, empathy, innovation, creativity, and compassion.
American ballet dancer, Misty Copeland helped kick off the campaign by sharing her story.
“After 20 years of performing, the loss of live shows and the purpose that gave me has taken its toll,” said Copeland. “But I have been inspired by and have witnessed real courage and resilience, and seen strength in vulnerability as we remain hopeful of an end to the pandemic. That’s why I’m honored to be among the first voices to share my story in the Mustang Mach-E #ShowSomeMuscle challenge and to celebrate the women who continue to inspire me.”
Using art as symbolism
Ford also partnered with Detroit-bred fine artist and muralist, Sydney James to create a custom limited-edition #ShowSomeMuscle Tee. It’s a fun but fierce design. And pairs perfectly with the Ford Mach-E.
Ford Mustang Mach-E is all-electric and shows its own muscle
“With Mustang Mach-E, Ford is redefining the conventional idea of a muscle car,” said Emma Bergg, Ford global electric vehicle communications manager. “Through this challenge, we’re highlighting that muscle is not only physical form and brute strength – it encompasses innovation, empathy, creativity, compassion and resilience.”
My muscle story
When the pandemic first hit, my anxiety levels went up. I was afraid to even breathe the air outside. But as a mom, I knew I had to be strong for my daughter. The pandemic also hit my business hard. Cancelled gigs, little to no work. Still, I decided to continue to show up for myself, my family, and my followers. I used my creative juices to craft up artistic photography and asked other influencers to join me. I made all kinds of meals at home, played games and watched movies with my daughter. I could not allow myself to be broken during these times. I wrote down, “show up for yourself” on a notepad and used it as my daily mantra. Sometimes that’s what you really have to do- just show up. That in a nutshell is how I decided to #showsomemuscle during these challenging times.
Share your own muscle story
Inspire and empower other women by getting involved! Simply create a post on social media (Instagram) and use the hashtag #showsomemuscle 💪