Content Creators During a Pandemic: Do’s & Don’ts

We’re all just getting by. It’s ok to feel lost and not know what to do next- especially when you’re a content creator like me. At the start of quarantine my thoughts were: what’s ok to post? I don’t want to seem insensitive. I feel sad, scared, restless. What will make my readers feel better? And then I turned to photo challenges with long captions that were probably good enough for blog posts. And I invited other creators to join me. I turned to art for a little peace of mind (as many other content creators have).

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Art Imitates Life

To me, fashion is art a form of creative expression. And being a content creator, I kind of lost touch of that. Photos on Instagram all looked similar- street style shots in cities, at a cafe, in front of murals, walking, in a spa robe at a hotel. But quarantine really challenges us to be more creative and think outside the box. And followers receive it well. After all, we’re all in this together.

Positive Energy is Contagious

I mentioned before that I invited other content creators to join. I must say, positive energy is contagious! And it didn’t take much- you can do it, too. All I did was create a chat on Instagram and made up a challenge every week or so. There was no pressure or rush or anything crazy. But the ladies in the group were so excited every time. We LOVED seeing each other’s take on these challenges and it was a fun way to keep our minds focused on something other than Covid.

Many content creators have chosen to embrace these times by challenging themselves to new things. Using their home spaces to create content, teaching their audiences how to recreate their images, even challenging them to do so and sharing their content. If anything, this time has created more of a community vibe and that’s not a bad thing.

Content Creating During a Pandemic: Do’s & Don’ts

So we know that photo challenges are on trend. So are things like posting multiple images at a time (carousels) and adding video to your posts. We’re also seeing a lot of posts that support for healthcare workers and black owned business as well as posts that fight against issues like racism, ICE and more. 2020 is truly letting everyone hear its roar.

Ready to create? Here are some tips to get you started.


  • Do start a group chat and invite other content creators to collaborate on fun photo challenges. Try to do one every week or so.
  • Do think outside the box. Make a list of ideas from favorite films to places and create content around that. Or if you’re feeling passionate about a current event, make art to express your feelings a la Frida style.
  • Do use fun apps like PicsArt or Photoshop. You can add effects, colors, and more.
  • Do write lengthy paragraphs that your readers can relate to. Keep it fresh, raw and real.
  • Do play with carousels and video.


  • Don’t be repetitive. Make each post unique.
  • Don’t stop posting. Challenge yourself to continue- you’ve gotten this far!
  • Don’t be afraid to put yourself out there. Do you have hidden talents? Share them with your followers!
  • Don’t be insensitive. These are challenging times. Everyone is handling it differently. Your feed should be a safe place where your followers come to for entertainment, fashion; etc. Be careful with the messages you put out there.